When Sawyer Hill was 14, his Pentecostal parents made an unexpected concession: They signed a notarized affidavit that allowed him to go to bars, so long as he was playing music and not drinking. For the better part of a decade, that was his life’s driver, gigging in the haunts and dives of greater Northwest Arkansas, often for audiences of a few dozen. But in 2022, “Look at the Time”—a grungy rock hymn about the rock-hard bottom of a romance—exploded when someone posted a clip of it online. Less than two years later, in February 2024, the song topped Spotify’s Viral 50. The natural showman’s career has since ballooned, with a string of hit singles already generating 50 million streams and 120 million video views—all before he has released his debut EP, due in the Spring of 2025.

The Criticals

Apr 22, 2025

Sawyer Hill

The Criticals