Bryant Park

Bryant Park Corporation (BPC) is a private, not-for-profit management company founded in 1980 by Daniel A. Biederman and Andrew Heiskell, with financial backing from the Rockefeller Brothers Fund. Its primary mission was to renovate and manage Bryant Park in New York City, which had experienced a significant decline in the 1970s. Over the years, BPC has transformed Bryant Park into a premier urban space, earning numerous awards for its innovative approach to public space management. The corporation engages in various activities, including hosting events like concerts and product launches, facilitating commercial activations, and offering opportunities for film and photography with the necessary permits. BPC also focuses on partnerships for brand advertising, enhancing the park's appeal as a key destination in Midtown Manhattan for both locals and tourists.