The Midland Theatre

The String Cheese Incident

The String Cheese Incident, a band renowned for their innovative approach to music and community engagement, will be performing at The Midland. Over the past three decades, they have crafted a unique narrative filled with surreal experiences, groundbreaking involvement, and significant accomplishments. Recognized for their commitment to musical creativity and integrity, The String Cheese Incident has also been lauded for their community spirit and philanthropic endeavors. 

Emerging in the 1990s, the band chose to navigate the music industry on their own terms, leveraging the Internet to connect with their growing fan base. They pioneered a grassroots approach to band development, establishing their own ticketing, merchandise, and fan travel companies to better serve their community. Their record label, SCI Fidelity Records, embraced downloadable music and file sharing early on, making every show available for download through their On The Road series.

Beyond their immediate community, The String Cheese Incident has been instrumental in supporting not-for-profit organizations like Conscious Alliance and HeadCount. They were among the first to promote Green shows and tours, reflecting their broader commitment to social and environmental causes. Known for their dynamic live performances, the band has collaborated with a diverse array of special guests and has redefined the concert experience with annual events like Electric Forest and Hulaween, as well as holiday shows such as New Year's Eve. Their dedication to music as a creative endeavor continues to set them apart as innovators in the live music scene.